Find the Man with the Problem
Not Every Customer Is Ready to Buy
Don't be discouraged if you don't close a potential customer immediately. In fact, it's perfectly normal for prospects to take some time to consider their options before making a decision. The key is to stay in touch with them and continue to provide value until they're ready to buy.
How to Find the Man with the Problem
The first step is to identify the person who has the problem that your product or service can solve. This is often easier said than done, but there are a few things you can do to make it easier.
- Talk to your existing customers. They can be a great source of information about the types of problems that people are facing.
- Do some research. There are a number of online resources that can help you identify potential customers.
- Attend industry events. This is a great way to meet potential customers and learn about their needs.
Once you've identified the man with the problem
Once you've identified the man with the problem, it's important to start building a relationship with him. This means getting to know him, understanding his needs, and providing him with value. You can do this by:
- Providing him with helpful content. This could be in the form of blog posts, whitepapers, or webinars.
- Offering him a free consultation. This is a great way to show him that you're interested in helping him solve his problem.
- Staying in touch with him. This doesn't mean bombarding him with emails or phone calls. Just check in with him every now and then to see how he's doing.
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